Live Auction

TavernTrove's July Quality Beer Advertising Auction

Sat, Jul 30, 2022 10:00AM EDT
Lot 383

1977 Schmidt Beer Saint Paul, Minnesota

Estimate: $40 - $55

Bid Increments

Price Bid Increment
$0 $2
$10 $5
$40 $10
$100 $20
$300 $25
$600 $50
$1,000 $100
$2,000 $200
$4,000 $250
$6,000 $500
$10,000 $1,000
G. Heileman Brewing Company, Saint Paul, Minnesota - "A Great Day For Schmidt" - This is a NOS Vacuform sign in unused condition. It features a cartoon by George J. Stuber depicting a bowling scarecrow drinking a can of Schmidt beer. Two chickens are holding the foul line (or fowl line) a crow is keeping score and the rest of the 6 pack is on the ground. The scarecrow tried to cheat and he used a plow to cut in a ball track into the lane but all he got was the dreaded 7-10 split. The groove is debossed. The sign measures 12 x 14 inches tall., Grade 9.5


Study our large, well-lit photos for condition. Read the description for any repairs or restoration. If you have any further questions please text Erik at 919-807-9147. Please ask questions before you bid.

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Thank you for your bids. If you have any questions or comments we can best be reached via text at 919-807-9147. Cheers! Erik and the TavernTrove team.